How we verify and list UK beauty providers
A listing on yerọku is checked by people, not just collected from the web. This page explains who qualifies, how we check, how the order of results is decided, and how to claim or correct a listing.
Editorial standards
yerọku lists professional beauty, hair, and wellness providers across the UK. To appear in our directory, a provider must:
- operate a registered business
- have a verifiable address or call-out service area
- hold the relevant insurance for the services they offer
- not be subject to any active trading-standards or environmental-health restrictions in the UK
We do not pay for placement and we do not accept payment to influence ranking.
How we verify providers
Every listing goes through a verification pass before publication.
- Desk checksWe check the business address, contact details, opening hours, registered trading name and any claimed qualifications against publicly available sources.
- In-person visitWhere the provider is open to the public, the team visits in person to confirm the premises match the listing.
- Mobile and home studiosFor mobile and home-studio providers, we verify by phone call and follow-up evidence.
Listings that pass verification carry a visible yerọku verified badge. The badge is removed if a provider stops responding to our annual re-verification or if we receive credible reports of changes that haven't been reflected in the listing.
How we rank providers
The order on a city-and-service page is a weighted combination of:
- Reviews: customer rating and review count from verified sources
- Recent activity: recent bookings, recent reviews and recent profile updates
- Service fit: whether the provider has confirmed they offer the service in question, and at what level of detail
- Verification status
We do not rank providers higher because they pay us, and we do not sell ranking slots.
We continue to refine the ranking methodology. If the current order doesn't match real-world quality, tell us: we welcome feedback from both providers and clients.
How to claim your listing
If you are the owner or authorised representative of a salon, studio or independent professional listed in our directory, you can claim your listing to update opening hours, services offered, photographs, and contact details.
The claim process verifies ownership through a published-number callback or a documented proof of business ownership. Once claimed, you can edit your listing through the manage dashboard and request changes that we will review and apply.
Get in touch about editorial decisions
For corrections to a listing, removal requests, or editorial questions, contact our team. We aim to respond within one working day across UK office hours.