Introduction
Yeroku Ltd ("Yeroku," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at yeroku.com and use our services.
By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use our services.
Currently in waitlist phase: We are currently collecting limited information for our waitlist. When our full platform launches, we will update this policy to reflect additional data collection and processing activities.
Information We Collect
Information You Provide
We collect information you voluntarily provide when you:
- Join our waitlist (email address)
- Subscribe to our newsletter (email address)
- Contact us via email or forms (name, email, message content)
- Create an account on our platform (when available)
Information Collected Automatically
When you visit our website, we automatically collect certain information:
| Data Type | Purpose |
|---|---|
| IP address | Security, fraud prevention, analytics |
| Browser type and version | Optimize website compatibility |
| Device information | Improve user experience |
| Pages visited | Understand how you use our site |
| Referral source | Marketing effectiveness |
| Time spent on pages | Content improvement |
Future Platform Data
When our full platform launches, we may also collect:
- Profile information (name, professional details, salon name)
- Portfolio content (images, descriptions of your work)
- Booking and appointment data
- Payment information (processed securely by third-party providers)
- Client reviews and ratings
- Communication preferences
How We Use Your Information
We use the information we collect for the following purposes:
Current Uses (Waitlist Phase)
- Process and manage waitlist signups
- Send updates about our platform launch
- Respond to your inquiries and provide support
- Send newsletters (if subscribed)
- Analyze website usage to improve our services
- Prevent fraud and maintain security
Future Uses (Platform Phase)
When our platform launches, we will also use your information to:
- Create and manage your user account
- Enable portfolio creation and client discovery
- Process bookings and appointments
- Facilitate payments between stylists and clients
- Provide customer support
- Send service-related communications
- Personalize your experience
- Comply with legal obligations
Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your data based on:
- Consent: When you sign up for our waitlist or newsletter
- Contract: When necessary to provide our services to you
- Legitimate interests: To improve our services and prevent fraud
- Legal obligation: When required by law
Information Sharing
We do not sell your personal information. We may share your information only in the following circumstances:
Service Providers
We use trusted third-party services to operate our business:
- Google Services: We use Google services to process waitlist signups and store data securely
- Google Analytics: To understand how visitors use our website
- Email providers: To send newsletters and updates
- Payment processors: To handle transactions securely (when platform launches)
Legal Requirements
We may disclose your information if required to:
- Comply with a legal obligation or court order
- Protect and defend our rights or property
- Prevent fraud or illegal activity
- Protect the safety of our users or the public
Business Transfers
If Yeroku is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and your choices regarding your information.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:
- Waitlist data: Retained for 2 years from signup, then deleted if inactive
- Account data: Retained while your account is active, plus 2 years after closure
- Analytics data: Aggregated and anonymized after 26 months
- Legal records: Retained as required by applicable laws
You can request deletion of your data at any time by contacting us at privacy@yeroku.com.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
Access and Portability
You have the right to request a copy of the personal data we hold about you in a commonly used, machine-readable format.
Correction
You can request that we correct any inaccurate or incomplete personal data.
Deletion
You can request that we delete your personal data, subject to certain legal exceptions.
Objection and Restriction
You can object to certain processing of your data or request that we restrict processing.
Withdraw Consent
Where processing is based on consent, you can withdraw that consent at any time without affecting the lawfulness of prior processing.
Lodge a Complaint
If you are in the UK or EU, you have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO).
To exercise your rights: Email us at privacy@yeroku.com. We will respond within 30 days (or as required by applicable law).
Security
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it:
- Encryption of data in transit using SSL/TLS
- Secure cloud storage with access controls
- Regular security assessments
- Limited access to personal data on a need-to-know basis
- Employee training on data protection
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
Cookies and Tracking
We use cookies and similar tracking technologies to improve your experience on our website. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our site.
Types of Cookies We Use
- Essential cookies: Required for the website to function properly
- Analytics cookies: Help us understand how visitors use our site (Google Analytics)
- Preference cookies: Remember your settings and preferences
Your Cookie Choices
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may affect website functionality.
For more details, please see our Cookie Policy.
International Transfers
Yeroku is based in the United Kingdom. If you access our services from outside the UK, your information may be transferred to, stored, and processed in the UK or other countries where our service providers operate.
When we transfer data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:
- Standard contractual clauses approved by the UK or EU
- Transfers to countries with adequate data protection laws
- Binding corporate rules where applicable
Children's Privacy
Yeroku is intended for users who are 18 years of age or older. We do not knowingly collect personal information from anyone under the age of 18.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@yeroku.com. We will take steps to delete such information from our systems.
California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to Know
You can request information about the categories and specific pieces of personal information we have collected, the sources, the purposes, and the third parties with whom we share it.
Right to Delete
You can request deletion of your personal information, subject to certain exceptions.
Right to Correct
You can request that we correct inaccurate personal information.
Right to Opt-Out of Sale or Sharing
We do not sell your personal information. We also do not "share" your personal information for cross-context behavioral advertising as defined by the CPRA.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights.
How to Exercise Your Rights
To submit a request, email privacy@yeroku.com. We will verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the "Last updated" date at the top of this page
- Notify you via email if you are a registered user
- Post a prominent notice on our website
We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Yeroku Ltd
15b Newark Avenue
Peterborough, PE1 4NH
United Kingdom
Email: privacy@yeroku.com
We aim to respond to all inquiries within 30 days.